Our brand was born in the heart of the North East - from Easington and Seaham lads, proud of where we come from. These towns were built on grit, graft, and the strength of working people. Coal wasn’t just something dug from the ground - it was a way of life. It powered homes, lit up cities, and fuelled the Industrial Revolution.

The great philosopher Ralph Waldo Emerson once described coal as “black diamonds” - a reminder that something raw and common can hold the power to shape the world.

That’s exactly what our brand stands for.

From tough beginnings, greatness can rise.

From ordinary, something extraordinary can shine.

Every piece we create carries that spirit - unpolished, powerful, and real. Just like the people who wore their pride in coal dust. Just like us.

Black Diamonds. Born in the North. Built to Stand Out.